Sentiment Analysis of AliExpress Product Reviews in Spreadsheets: A Guide to Product Improvement
2025-04-24
Introduction
In the era of e-commerce, customer reviews serve as a goldmine of insights for product improvement. This article explores how businesses can leverage sentiment analysis on AliExpress product reviews within spreadsheet applications (e.g., Google Sheets or Excel) to derive actionable product enhancement strategies.
Methodology
1. Data Collection & Preparation:
- Export AliExpress product reviews (CSV/Excel format)
- Import data into spreadsheet columns:
ReviewID,StarRating,CommentText,Date
2. Sentiment Analysis Implementation:
- Built-in Formulas:REGEXEXTRACT,
COUNTIF- Add-on Tools:Power WriteSentiment Analysis Toolkit
Key Analysis Techniques
| Technique | Application |
|---|---|
| Keywords Cloud | Identify frequently mentioned features ("battery life", "shipping speed") |
| Emotion Mapping | Categorize as Positive/Negative/Neutral with color coding |
| Time Series Tracking | Correlate sentiment changes with product updates |
From Insights to Product Improvement
Example Finding: